Times Square is everywhere: communicating beyond with digital signage
STIM Tech Bites: thematic pills on news, trends and curiosities related to the AV & Modern Workplace market, on the occasion of ISE 2024 - DIGITAL SIGNAGE
We all know Times Square: an incredible square covered with displays, with eye-catching, colorful images from which it is hard to turn away.
Times Square is the best-known--and most successful--example of the transformation of a place into a communications medium, a business move that has cemented in the public imagination the idea that digital signage is an important and useful marketing tool.
Traditionally used in high-traffic settings, such as airports, train stations, shopping malls, schools, restaurants, hospitals and sports facilities, Digital Signage is now also widely exploited in the Corporate world.
Digital signage: what is it and what are the benefits
Digital signage is a technology for displaying multimedia content on digital screens, such as monitors, video walls, or ledwalls, to communicate information, advertising or promotional messages, or to entertain audiences.
Among the main advantages of Digital Signage are its attention-grabbing ability, flexibility andadaptability, which make this type of digital communication more convenient, for a Company, than traditional static communication.
Corporate Digital Signage: applications of use
In the corporate context, Digital Signage can be used to improve internal communication by providing information to employees about events, news, announcements.
In addition, digital signage can be used to enhance the visitor experience by providing information about the company's products, promotions, and activities.
The tool's versatility and ease of upgrade make Digital Signage a new business asset that can be centrally monitored and managed, even remotely, by increasingly high-performance professional software.
What is the future of digital signage?
Digital Signage is now an integral part of proximity communication in a wide variety of contexts, consumer, retail and corporate. Increasing integration with AI, AR and touch technologies make Signage displays an increasingly unsurpassed channel for user interaction.
Signage displays can serve multiple purposes from displaying advertisements to displaying important public information, orientation and even integration with IoT devices to adapt to real-time conditions and user demographics.
In essence, the ubiquity of digital signage such as that in Times Square represents a new era of communication in which the boundaries between advertising, art, and public service blur, creating dynamic and responsive environments that benefit both businesses and consumers.
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